Wednesday, Mar. 20, 2018 - 1-5 p.m. w/break
Friday, Mar. 22, 2018 - 1-5 p.m. w/break
Every non-profit organization has dozens of stories they need and want to tell! Impact stories, fundraising needs, event successes, mission and vision stories, volunteer recruitment and board orientations, the list can seem endless. Stories that feature real people and use real voices have the greatest impact because person to person storytelling has been used for thousands of years and is fundamentally part of every human culture. As technology and the surrounding culture have changed so has the means and variety of storytelling. We are now in an age where digital forms of communication are starting to dominate.
How does storytelling differ from simply conveying information? How can we best utilize digital forms of storytelling (audio & video) to tell the stories we need to tell, as well as those we feel compelled in our souls to tell? What stories should we be telling that might not come to mind?
This first workshop will cover what we are referring to as Internal Storytelling. Internal refers to the inward facing nature of these types of stories. These are the stories meant to convey and strengthen the internal culture of a non-profit so everyone is on the same page about mission, values, goals and objectives. Internal stories cover mission statements, board, staff and volunteer orientation, and recruitment stories. These stories may be seen by the public, but they are meant to strengthen the internals of an organization.
External storytelling is the type meant to strengthen the external bonds with the community. This outwards facing storytelling covers fundraising outreach, impact stories (mainly because these are external client stories), event coverage, social media posts, etc. Please see our April schedule for our workshop Storytelling for Non-Profits II - External Storytelling for more on this side of storytelling.
As part of the two days of this workshop we will cover:
- Storytelling - how this differs from simply communicating information
- Storytelling Strategy - Which stories your organization needs to tell to strengthen itself?
- Creating a Storytelling Plan for the direction, development and creation of your stories
- What are the options for the form of each story and how each can be used effectively
- Developing your stories so they inspire action
- The tools available for the planning, recording and structuring of media pieces to convey your stories
- Technical skills & tips for recording, editing, and polishing your stories
- Thinking about follow through, measuring success, and growing your capacity for storytelling
Each participant will create for their non-profit of choice, even if it is only a practice run:
- a mission statement/values video
- a board recruitment/experiences video
- a volunteer outreach video (focusing on the value to volunteers of helping the non-profit)
Participants should have a recording device (such as a smart phone), and a 8GB or larger USB drive to store and transfer images (larger if you have videos). A laptop is also useful.
DAVIS, CA 95616-3966
|Per Participant Workshop Fee||$ 50.00|